5 Ways to Increase Win Rates with DealDeck
In the cutthroat world of sales, the win rate, for all practical purposes, is considered the golden metric—a sort of barometer to indicate how effectively a team can convert opportunities into closed deals. At DealDeck, we know that improving your win rate is the linchpin to reaching your revenue targets and staying ahead of your competition. We spell out five ways you can utilize DealDeck to positively impact win rates for your sales team.
1. Using Persona Sequences to Book More Meetings
Forget the “spray and pray” prospecting approach. Today, buyers demand that the messaging is personalized and targeted, and your team needs to be given the tools to efficiently connect with the most qualified leads. DealDeck’s persona sequences are about helping sales teams strike a balance by giving reps the ability to tailor outreach efforts to specific buyer personas.
Building master sequences with unique needs and challenges of each group allows your team, by identifying key personas in your target audience, to appeal to them. These sequences also help your reps customize their messaging at scale and give you an opportunity to exponentially improve the chances of booking more meetings with a higher value prospect. Start with general master sequences, which can be whittled down over time to specific requirements based on different buyer personas.
2. How to Implement Workflow for Improvement in Win Rate at Key Accounts
Once you identified who your target personas are, it’s time to run an Account-Based Selling motion. Workflows in ABS align your entire organization against one common goal: close more deals in your most important accounts by synchronizing the sales, marketing, customer success, product, and leadership teams.
Here is how to employ effective ABS workflows:
- Align Teams with Custom Account Views: Provide the ability to create custom views in DealDeck that inform your strategy and determine which accounts to pursue. These allow SDRs, AEs, and CSMs to act on and track momentum together.
- Provide Workflows to Support Engagements: Build workflows that enable or enhance account and persona engagement, including new account assignments, target account lists, and selling strategies based on territories.
- Account Engagement Insights: Stay ahead of performance and be on your toes to continually measure your ABS strategy with DealDeck Account Engagement Insights, helping you further zero in on your approach and focus only on the most promising opportunities.
3. How to Map DealDeck to Your CRM for Better Deal Management
Good management of deals means good health of the pipeline, and this takes prospecting efforts to closed deals. The simple yet effective strategy behind Deal Management is to sync CRM opportunities with DealDeck to enable your team to create opportunity views for better deal management.
Once your opportunities have been synced, DealDeck will provide one holistic view of the pipeline, enabling reps and sales leaders alike to sort deals based on key health indicators. The final visibility will help put focus on resources that are critical for deals, providing core insights into coaching, pipeline review, and strategic decision-making.
Integrate DealDeck into your CRM and finally have the ability to smoothen your deal management, ensuring that no opportunity falls under the radar, and make more informed decisions because of the real-time data you’ll be having.
4. How Success Plans Can Increase Close Rates by 13%
Most leading sales teams would include in their top priority the delivery of a seamless buyer experience while securing successful deals. Success Plans in DealDeck facilitate this with its structured way of managing a deal that minimizes risks and reinforces adherence to your sales methodology.
Success Plans are action plans that unite the sales team and buyer for a common set of goals and milestones. These activities will keep the parties involved and engaged during the sales, where the chances of falling off from the deal would get reduced. Equipped with insights from Success Plans, your reps can spend time on only winnable deals, where the potential of wins going up could be as much as 13%.
On top of increasing conversion rates, Success Plans will provide a single source of truth for all check-in-related background and goal alignment among the team for needs and requirements. This will keep you from having to do lengthy searches through decks, emails, or spreadsheets for info and will make sure that everyone works with the same latest information.
5. Scaling Successful Revenue Strategies Across the Team
Whether your team is killing it and you want in on scaling effective strategy across the organization, or whether tweaks must be made and you need to make them fast with confidence, DealDeck equips you with the toolkit to determine what’s working, share best practices, and drive successful strategy execution across teams.
Here’s how DealDeck can assist:
- Team Trend Reports: Get real insights into how your team members are conducting calls and other sales activities. Identify your top performers and scale their successful strategies across your team—or pinpoint which reps may need more support and coaching.
- Deal Management and Forecasting: Once the forecasting capability within DealDeck is enabled, the Deal Health Scores will let you understand where your riskier deals are and ensure your team is prepared with the best of opportunities. You’re going to make better decisions pre-deal-close and set yourself up for success.
Armed with these insights, you will be able to optimize revenue strategies, focus big resources and effort on the rich promising opportunities, and ensure your team is performing at its best.
Conclusion: The Winning Combination
DealDeck provides an all-inclusive solution, from everything that one would want in raising win rates starting from personalized prospecting and account-based selling to even advanced deal management. These five strategies will arm you with how to turn insights into action and boost your win rates from A to Z.
If you’re ready to see just how DealDeck can help your team achieve better results, then don’t wait to request a demo. Our experts will show exactly how you can leverage these features to ensure success and hit your goals in sales.
